Plan Your Facebook Page Updates: Create a Content Calendar

This Facebook marketing tip relates to the official pages marketing tool in Facebook. For clarification on where this tip fits into the greater Facebook marketing picture, please view our post Facebook Foundations: Facebook’s Marketing Tools Explained

The truth is, it takes a lot of great content and diligent management to run a really effective Facebook business page. Successful pages have a continual stream of new, compelling content that creates a level of fan engagement and attracts new users to the page. In order to manage the process of coming up with great content for your page, take the time to set up a content calendar that maps out every new page post you will do for the month ahead.

Since this month has been all about how to incorporate Facebook into your 2011 real estate marketing plan, why not start by creating a January 2011 content calendar for your business page. Download a Microsoft Word or Excel calendar template and type in the content you plan for that day. You can even paste in URL’s making it easy to copy those to Facebook as part of your page post when the time comes.

Need ideas for what to include in your content calendar? Here are a few ideas:

• Link to:
  • blog posts or articles you are writing on your business site
  • articles from the local newspaper
• Market statistics
• Write a review of a local restaurant and link to the website
• Post photos from a community event
• Craft a holiday greeting
• Information on local events and things to do

Also, check out these successful Realtor run Facebook business pages for additional content ideas:

• Megan Ruiz, REALTOR, Windermere North Spokane, WA
• Nanette Labastida – Austin Fine Properties
• 365 Things to Do in Vancouver, WA

Bonus tip: If you want to kick up your plan a notch, use a tool like TweetDeck, Hootsuite, or the Roost Publisher to schedule your posts in advance and have them posted to your page at a specific date and time.

It’s time to get started with your Facebook marketing plan. After a month long series of tips, you have more than enough information to get you started. All that is left to do is get started.  So, time to get to it.  Here is to your Facebook marketing success in 2011!

This article is part of a month long series of tips, tricks, and strategies for real estate marketing with Facebook. View additional posts from our “Tip a Day” series on Pixel Coaching.